Lakme company profile lakme is an indian brand of cosmetics, owned by unilever. Company profile page for lakme cosmetics sl including stock price, company news, press releases, executives, board members, and contact information. This is a research report on project on lakme by sayed arif in marketing category. Half a century ago, as india took her steps into freedom, lakme, indias first beauty brand was born. India cosmetic market overview 20162021 research and. Strategic marketing proposal plan for a cosmetics company case. Lakme is an indian cosmetics brand which is owned by hindustan unilever. Bb cream of maybelline new york vietnam lahti university of applied sciences degree programme in. Lakm is an india brand of cosmetics, owned by unilever.
To find out the intricacies of perception towards lakme products in india. This being the first time an indian cosmetic company was being founded. Lakme founded in 1973 is anindian brand of cosmetics,owned by hindustan unilever. Tatas entered into a 5050joint venture with hindustanlever limited in 1995. Parent company hul hindustan unilever personal care. The brand has been doing market penetration through teaching the customers the right kind of makeup through is websites and the salons customer analysis in the marketing strategy of lakme. Lakme started as a 100% subsidiary of tata oil mills tomco, part of the tata group. Global reach by advertising and tieups can increase the company s business threats 1.
View hindustan unilever ltd stock profile overview, company profile includes total employees, company financial synopsis, address and web links. Lakme occupies the first position as leading brand for cosmetics in india and. Lakme contribute to the creativity of professionals worldwide with highquality products, offerings and training. Download hul annual report 201819 pdf 12mb hindustan.
Lakme was the countrys first cosmetic brand to introduce make up to indian women and takes pride in being the expert on indian beauty for over 50 years. Having kareena kapoor and ananya pandey as the ambassador, it ranked at number 1 among the cosmetics brands in india. It is surprising and pleasant to see that the brand has as many male fans and followers as their female counterparts, but they dont seem to be interacting much with them. Marketing mix of lakme lakme marketing mix and 4 ps of. In 1998 tata sold off theirstakes in lakme lever to hll,for rs 200 crore. The company contemporary indian beauty expert lakme continuously innovates to offer a wide range of. Search and upload all types of project on lakme projects for mbas on. Marketing strategy of lakme lakme marketing strategy. Lakme is associated with fmcg industry and deals in personal care products. Shraddha kapoorkareena kapoor signature models our 5. Lakme has managed to engage its primary target audience. To find out the intricacies of consumers behavior about cosmetics like lakme. Introduction of lakme unilever private ltd business. Introduction of lakme unilever private ltd free download as word doc.
Lakme cosmetics sl company profile and news bloomberg. For detailed profile of directors, refer pages 212 to 215 of this report. Lakme is the countrys first cosmetic brand to introduce makeup to indian women and takes pride in being the indian beauty expert for over 65 years. Pdf the intricacies of consumer perception and behaviour of. India cosmetic market overview 20162021 research and markets. Lakme was a subsidiary of its parent company tomco but in the year 1996, its ownership changed hands and currently it is owned by hindustan unilever. Stock analysis for trent ltd lakme including stock price, stock chart, company news, key statistics, fundamentals and company profile. It was named after the french opera lakme, which itself is the french form of lakshmi the goddess of wealth who is renowned for her beauty. Lakme continued its dream run, growing across the portfolio with.